Sales curriculum · Data-driven storytelling · Enterprise AI
Features describe a product; benefits describe what a product is supposed to do for you. But stories help you imagine what it can be.
Technical buyers don’t purchase databases. They purchase outcomes like uptime, scale, and lower risk. And they bet their careers on every vendor they choose.
- Accenture
- Adobe
- Coca-Cola
- Deloitte
- Wells Fargo
- Salesforce
- H&M
- Publicis
The problem
Product knowledge is necessary, but not sufficient. The gap between what your team knows and what your buyer needs to feel is where deals die.
Customers are people, and people choose the better story.
Storytelling is a skill your team can learn and master. The curriculum is data-driven, builds over time and fits your products and services.
Outcomes
Selected results from client engagements
- 20%
- Increase in close rates following sales and marketing alignment
- 40%
- Cold outreach response rate using a bespoke psychological framework
- 2×
- Revenue growth through repositioning and team expansion
- $1M
- Recovered each day from abandoned online carts for H&M
- $1B
- In enterprise deals pitched, won and led for Accenture, Deloitte and Publicis
- 2×
- Startups led from launch through acquisition
What I build
An annual program. Skills compound when they’re reinforced across quarters.
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Annual sales curriculum
A structured, ongoing program instead of a one-time event. What your team learns in Q1 is still working in Q4.
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Data-driven storytelling
Numbers, psychology and narrative structure that move technical buyers from evaluation to conviction. Built on the curriculum taught at Deloitte and Wells Fargo.
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Messaging that respects the buyer’s brain
Credibility, value and a close that lands. One teachable formula for cold outreach, enterprise pitches and executive presentations.
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Objection handling as psychology
Technical buyers raise objections to define constraints. Teams that understand this close faster, without pressure or a script.
About
In twenty years and more than $1B of enterprise work, the best solution has consistently lost to the better story.
Jeremy Conescu teaches data-driven storytelling to enterprise sales organizations and designs annual curricula that change how teams communicate, moving buyers from awareness and interest to intent and action.
He founded Maslow Murphy, an agency that builds AI tools and automated systems for Fortune 500 companies, universities and startups. He also embeds with funded startups in San Francisco, working alongside the buyers your team is trying to reach.
Contact
Let’s talk about your team.
A short conversation will show whether this is the right fit.
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